Cloudveil Launches Fall Web Site
Posted on Wednesday, September 24th, 2008
Cloudveil, maker of Inspired Mountain Apparel, has redesigned its fall site to include more user-friendly and sport-specific elements as well as interactive video product reviews.
Working with local producers Arden Oksanen and Trask McFarland of Arris Films, Cloudveil produced athlete video product reviews. Darrell Miller of Storm Show Studios filmed the Sulli TV episodes, a series of product spotlights hosted by Cloudveil co-founder Steve Sullivan. Check out an episode of SULLI TV.
Cloudveil ambassadors, Nick DeVore, Lisa Watson, Jon Klaczkiewicz, and Jason Tattersall highlight their favorite Cloudveil products while doing what they do best in the Jackson backcountry. Videos can be viewed on the newly designed Cloudveil online product pages or on the Cloudveil YouTube Channel at www.youtube.com/cloudveilvideos. Watch Tele sensation Nick DeVore talk about his favorite Down Patrol jacket below.
The new cloudveil.com Web site has also been altered to offer a more directed approach for the online consumer. Not only can users search by sports as specific as expedition mountaineering and skate skiing, but they can also link to relevant Web sites with news about that activity or read about Cloudveil ambassadors in that category.
“The Sulli TV video reviews are way for us to provide our online community with an in-depth look at the product features as well as the product in action,” says Steve Sullivan, Cloudveil co-founder. “A studio photograph only gets you so far and today’s consumer likes to know exactly what they are getting.”
The new website design and video product reviews are just a continuation of Cloudveil’s growing interactive network. Last year, the brand launched this site, TheMountainCulture.com, a blog about mountain town life. Cloudveil also operates a group on Facebook.
“We have a very loyal customer base,” says Suzie Hultman, Cloudveil Consumer Marketing Manager. “And our ability to interact with them, get their feedback and share what’s happening at Cloudveil through a number of different web mediums will only benefit the brand and the product in the future.”
